SEM vs SEO. What is the difference?

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If you are marketing your business online, you’ve probably heard of both Search Engine Marketing (SEM) and Search Engine Optimization (SEO). However, do you know what the difference between SEM and SEO is?

What is Search Engine Marketing (SEM)?

Although according to Wikipedia, “Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.” SEM term mainly used to refer to paid search activities such as pay per click (PPC), paid search ads, pay per call as well as advertisement sold on cost-per-thousand-impressions (CPM) basis.

What is Search engine optimization (SEO)?

Search engine optimization (SEO) is the process of improving the visibility of a website in organic results on Search Engine Result Pages (SERPs) you can try this out. Higher ranking will frequently mean that the site is getting more visitors from the search engines. It’s possible to optimize different kinds of search results (e.g. local search, image search, news search and video search).

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